Memo

   To: Employees Of Anderson Advertising

   From: Kayla Anderson C.E.O.

Re: Friends.com

We have be given the contract to produce an advertising campaign for

Friends.com

The company is a web-based company that provides a place for young upwardly mobile adults to connect with like-minded persons. This is not a dating site. It is a site that shares information about events, restaurants, parties and establishing basic friendships.

The CEO is a young very creative, energetic, and demanding woman.

Our ads having included a variety of techniques to capture the attention of our target group. We are targeting the young adults that use the Internet as a source of networking. We want to appeal to the young college graduates that have relocated to cities that are away from their homes and families. Friends.com will help them develop friendships and help them to assimilate to their new lives.

  Our ads must use he Bandwagon effect by convincing the customers that others are using the service and they should join the service.

We must use the art of association by creating a strong psychological connection with the customer. Our ads have to evoke an emotional response in customers that they can associate with the service by making it attractive through transference. We have to use emotion to trigger and engage the minds of our young customer base.