Summery

New media has made a tremendous impact on society. Scholars are becoming more interested and are investing in the relationship between intercultural communication and the new media. Scholars have separated this relationship down into three groups; one the impact on the nations ethical culture of development, two new media on cultural/society identity, and three the impact of media on different aspects of intercultural communication.

New media has impacted globalization by allowing people to be able to communicate with multiple persons simultaneously. This is shown to be a more effective way of communicating while still maintaining individual messages. New- media allows large amounts of data and information to be retrieved and stored. New-Media opens up the door for electronic communication and electronic development. This makes it more efficient for large companies to make connections with one another. The Internet is a powerful force that allows interactions to be successful between users. The new-media brings a global network, which has begun to rebuild life experiences and human communication. This leads to creating virtual communities that cross the boundaries of human society. The freedom to control the information was in the virtual communities takes globalization to high point.

The impact that new media has on intercultural communications is based upon the complex understanding of how people of other cultures and ethnicities communicate. Media creates a gap between traditions and innovations within a culture. The constant speed of New-Media allows cultures to re-evaluate their patterns and practices. New Media gives cultures opportunities to learn new ways to bridge the gaps. More scholars are trying to determine the elements that will enhance the relationship between intercultural communications and new media.

The cultural element of communication plays a role in the process and the outcome of human communication. Factors include thought patterns, expression styles, and cultural context. These factors contribute to the behavior of electronic media within different cultures. Based upon weather the cultures are high or low content cultures. A determining factor will be based upon how utilize and interact with new-media. Social networking is used as motivation for people to establish relationships. It offers flexibility to be able to stay connected and share information through virtual communities.

Scholars are starting to realize that New-Media is becoming a part of society. New-Media is characterized as a cultural necessity. New-Media has played a role in cultural development and cultural identity. Social media has created new experiences for human interaction with new ways of representing the world. New cultural identity formed buying new media may not change the traditional meaning of the culture. This gives the older generations a sense of belonging. The use of new-media is the root of cultural identity by weakening or strengthening the relationships with other people and communities.